About the fair

12th Edition – Directions Defining the Future of the Market

This year’s programme focuses on the key trends shaping the hotel market in Poland and across Europe. The starting point will be an analysis of changes in tourism – both in terms of demand and Poland’s role as a destination on the international map.

Experts will also address hotel operational efficiency in a mature market environment, confronting financial data with actual performance and forecasts for the years ahead. Particular attention will be given to profitability strategies and the differences between the approaches of global chains and local operators.

Business Models and Investment Optimisation

One of the key themes will be the future direction of hotel products – from the high-end and luxury segments to the fast-growing SMART hotel model, based on cost optimisation and a focus on delivering real value to guests.

The programme will also cover topics related to hotel design and operations within a long-term investment horizon. Experts will demonstrate how decisions made at the concept and construction stages impact a property’s profitability for decades to come – from functional layouts and material selection to energy management and team organisation.

New Functions and Revenue Streams

An important part of the discussion will also focus on the role of additional hotel functions, including the development of wellness & spa areas – both as a market standard and as a tool for building competitive advantage and diversifying revenue streams.

Knowledge, Experience and Networking

Hotel Investors Meeting is not only a high-level conference programme, but also a valuable platform for building business relationships. The meeting concludes with a networking session designed to encourage direct conversations between investors, operators, and project partners.