Speakers

Founder and CEO of solutions for the hotel industry, including hotelAG and Klips Data. He has been involved in the hotel market for over a decade – from the design and commercialization of hotel investments, through cooperation with international chains (including Marriott International and Louvre Hotels), to the finalization of project sales.

Today, he operates independently as a strategic advisor and a data enthusiast. He supports hotel owners and teams in making fact-based decisions by creating Market Intelligence analytical tools that integrate data from PMS, sales channels, guest reviews, and revenue. He combines investment and operational experience with technology, firmly believing that the future of hospitality lies in quick access to reliable information and smart, data-driven decisions.

A graduate in Management at the University of Business in Wrocław, as well as in Tourism and Recreation Organization. He has been active in the interactive industry for 19 years and involved in the hotel and tourism sector for 14 years. He has worked for brands such as Mercedes-Benz, Koleje Dolnośląskie S.A., and Thomas Cook AG. For 6 years, he served as the Sales Department Director at Profitroom, where he built the sales department from the ground up, and later, as Key Account Director, he ensured the optimal selection of tools for hotels and provided them with the highest quality of service. He has visited over 950 hotel properties.

Currently, he is the founder of Hotel Marketing Group, a company specializing in consulting, training, digital marketing, social media campaigns, and online reputation management. Since 2018, he has also been a postgraduate lecturer at the Academy of Hotel Management and Catering Industry in Poznań and a trainer at the Cracow School of Restaurateurs (KSR). Since 2019, he has been a trainer at the West Pomeranian Tourism Development Agency (ZART), and since 2021, a lecturer at Warsaw Management University. As a coach and trainer, he has delivered over 250 training sessions for nearly 3,000 participants in the last 5 years.

Core strengths: sales, marketing, and social media.

He has been involved in the Spa & Wellness and beauty industry for over 22 years, and for the past 19 years, he has been advising on the development of modern beauty, spa, and wellness facilities.

An expert in innovative technologies and the latest trends in the spa & wellness industry, he specializes in safe, effective, and touchless solutions, as well as modern treatment concepts that shape the future of the market.

She began her career working for many years as a journalist for the Polish Press Agency (PAP), specializing in political and economic topics. For over a decade, she has been involved in the tourist real estate market, providing analytical, advisory, and consulting services for the real estate industry, tourist destinations, and health resorts.

She is the founder and chief analyst of the InwestycjewKurortach.pl portal. Since 2008, she has been closely observing the development of the condo hotel and holiday apartment market in Poland, as well as short-term rentals in resorts and cities. She analyzes new projects, their business conditions, and the ambiguities prevailing in this segment within the country.

An author of numerous reports and a regular commentator in publications concerning resorts and the real estate market (including Dziennik Gazeta Prawna, Rzeczpospolita, Puls Biznesu, and Parkiet). She regularly appears as an expert at major real estate, hospitality, and business events, such as the Hotel Trends conference, Capital Market Forum, the Finance and Investment Forum of the Association of Individual Investors, and the "Parkiet" Investment Forum.

She analyzes and promotes the ecological aspects of resort development, and for years she has been actively advocating for their sustainable growth and the preservation of the historical heritage of Polish health resorts.

She has been associated with the Polish Tourism Organisation since 2004, where she has completed a full professional career path – from Chief Promotion Specialist, through managerial roles at the headquarters and abroad, to the position of Managing Director. She has managed, among others, the teams of the marketing, planning, and development departments, as well as a network of over a dozen international offices of the Polish Tourism Organisation.

A graduate of the University of Economics with a degree in tourism economy. She has been involved in the tourism industry from the very beginning of her professional career, initially gaining experience in a travel agency specializing in inbound tourism and the meetings industry (MICE). She also promoted Poland globally while serving as the Director of a Polish Tourism Organisation International Office.

A graduate of the Gdansk University of Physical Education and Sport, specializing in Biological Regeneration. A manager and director with 20 years of experience in the hospitality and Spa & Wellness industries.

For many years, he developed his professional career in seaside hotels, including the Sheraton Sopot Hotel, Hotel Haffner in Sopot, Hotel Gwiazda Morza in Władysławowo, Hotel Bryza in Jurata, Hotel Dom Zdrojowy in Jastarnia, Sand and Marine Hotels, and Hotel Leda Spa in Kołobrzeg.

He is an academic lecturer teaching Spa & Wellness subjects at the European School of Hotel Management, Tourism and Enterprise in Sopot and the University College of Tourism and Ecology (WSTiE) in Kraków. He has also worked as a Spa Trainer and Advisor at Gastroinvest Group.

For over 4 years, he has been associated with Hotel Crystal Mountain in Wisła, where he serves as the Spa & Wellness Director. He specializes in creating hotel spa concepts, service sales, budgeting and financial analysis for Spa & Wellness departments, staff training, and operational management. Privately, he is passionate about sports and a healthy lifestyle.

He has been involved in the hospitality industry for over 19 years. He began his career in 2007 as a waiter at the Senator Hotel**** in Dźwirzyno. Right from the beginning of his professional path, he demonstrated great initiative – simultaneously gaining experience in marketing, which soon paved the way for a transition into sales.

The next stage of his career was the Aquarius SPA Hotel***** in Kołobrzeg, where he was promoted to MICE Sales Manager. He then joined Zdrojowa Hotels, taking on directorial roles at the chain's key properties, including the Diune Hotel***** and Marine Hotel*****. He also served as a Member of the Management Board at Zdrojowa Hotels.

In 2021, he assumed the position of Operations Director at the newly opened Hotel Crystal Mountain***** in Wisła, and two years later, he was promoted to General Manager. Under his leadership, Crystal Mountain has consolidated its position as one of the most recognizable resort hotels in Poland, earning prestigious accolades such as the Perfect SPA Award and the MP Power Award.

He specializes in operational management, developing sales strategies, and establishing high guest service standards. In his work, he combines a deep understanding of hotel operations with a business perspective and a long-term approach to team and brand development.

A manager with many years of experience in strategic management, restructuring, and corporate governance. He has led government agencies and higher education institutions. He specializes in operational and investment management within the tourism, hospitality, and real estate industries.

Since June 2026, he has served as the President of the Management Board of the Polish Hotel Holding (PHH), having previously held the position of Board Member from November 2025.

In the years 2022–2025 and 2007–2016, he served as the President of the Polish Tourism Organisation, managing the government agency, co-drafting legal acts regarding tourism and hospitality, implementing EU programs, and coordinating major image campaigns and international events. He also sat on the Board of Directors of the European Travel Commission, where he was responsible for strategic planning at the European level.

He served as the Vice-Rector of the Vistula School of Hospitality. From 2016 to 2019, as Hotel Projects Manager at the Polish Real Estate Holding (PHN), he supervised and managed the group's hotels. He further developed his career as, among others, the Deputy Director of the Organization and Human Resources Office at the Ministry of Health (responsible for internal control and office reorganization), an expert in the Marketing and Promotion Office of Poczta Polska S.A., and a Director at the Office of Physical Culture and Tourism.

He graduated from the University of Physical Education in Warsaw. He completed postgraduate studies at the Faculty of Law and Administration of the University of Warsaw, as well as an Executive MBA program conducted in cooperation with the Rotterdam School of Management. He also completed studies in Real Estate Management and Real Estate Brokerage at Lazarski University.

He has participated in numerous specialized training sessions and courses, including those on public finance discipline, public procurement law, and strategic business planning. He has extensive experience serving on supervisory boards, including those of the Warsaw Chamber of Commerce, Nadwiślańska Agencja Turystyczna, and the Polish Agency for Tourism Development.

A graduate in tourism from the University of Physical Education in Kraków. He also completed postgraduate studies at the Institute of Research and Higher Studies in Tourism (IREST) at the Sorbonne. He is the Dean of the Faculty at the University College of Tourism and Ecology in Sucha Beskidzka and a specialist in tourism policy and tourism marketing.

From 1996 to 2008, he served as the Director of the Polish Tourist Information Centre in Paris, and subsequently as the Vice President of the Polish Tourism Organisation, where he was responsible for marketing strategy in foreign markets. He coordinated strategic projects within the Tourism Department of the Kraków City Hall. He is a member of the Council of the Chamber of Commerce of the Polish Hotel Industry (IGHP) and the Chairman of the Tourism Council to the Minister of Sport and Tourism.

His professional portfolio includes numerous scientific articles, strategic documents, and tourism market analyses commissioned by central and local government administrations, as well as the private sector. He is a recognized speaker and tourism market analyst.