Program Hotel Investors Meeting 2026

9:00–9:30 – Participant Registration
9:30–9:40 – Welcome

9:40–11:00 – New Tourism: Facts and Myths

Introductory Lecture & Panel Discussion

Supply and demand trends – what do travellers expect?
Branded products – which ones?
Poland as a destination – figures and trends
Tourism development strategy – what to expect and how to prepare?

11:00–11:10 – Case Study 1

Lecture

11:10–12:05 – The Hotel Industry in Poland: Results, Trends and Strategies for the Years Ahead

Panel Discussion

In the era of a mature hotel market in 2026, leadership intuition must go hand in hand with precise analytics in order to build long-term value for investors. Invited experts will compare years of market experience with the latest data, analysing how the operational efficiency of Polish hotels has evolved over several highly unusual seasons. We will also examine whether the optimism reflected in market reports translates into real revenue growth.

The truth in numbers: analysis of key indicators (TRevPAR, ADR, Occupancy) across Polish regions – how do actual 2025/2026 results compare with forecasts?
Clash of giants and local leaders: how do the strategies of global and domestic chains differ from the approach of independent operators in the race for profitability?
2027 outlook: what trends do the data indicate, and how can companies prepare their sales strategies to stay ahead of the competition?

12:25–12:20 – Coffee Break

12:20–13:20 – SMART Hotel vs High-End Hotel – Where Is Hospitality Heading?

Panel Discussion

On one side stands high-end hospitality: premium and luxury experiences refined to the smallest detail, but delivered at the highest cost. On the other is the SMART model, redefining hospitality by focusing on what truly creates value for the guest while optimising costs and processes.

Can a midscale hotel compete successfully today by offering premium quality without excessive capital and operating costs? Is the SMART hotel the future of hospitality – or simply a compromise?

Experience over standards: how are guest expectations changing, and what truly creates value today?
The effectiveness of the SMART model: how to optimise CAPEX and OPEX without sacrificing product quality or attractiveness?
The limits of optimisation: where is the line between “less, but better” and a diminished guest experience?

13:20–13:30 – Case Study 2

Lecture

13:30–13:50 – Hotel Project Presentation

Lecture

13:50–14:40 – Lunch

14:40–15:30 – Back to Wellness & Spa

Panel Discussion

Wellness & spa – still an attraction or already a market standard?
Creating wellness & spa areas and planning their operations within a hotel
Medical spa and health resort tourism – variations, alternatives or separate formats?
Who designs, who supplies, who operates? – cooperation with spa zone operators

15:30–15:40 – Case Study 3

Lecture

15:40–16:00 – Hotel Project Presentation

Lecture

16:00–17:00 – Poor Planning Costs Twice: How Design Decisions Determine a Hotel’s Profitability for Decades to Come

Panel Discussion

Designing and constructing a hotel is one thing. Ensuring it generates predictable profits for years to come is an entirely different skill set. Profitability is rarely accidental – it is the result of deliberate decisions made long before construction begins. This discussion will reveal the operational side of hotel investments and show how seemingly technical decisions regarding layout, materials or food service organisation directly affect operating costs, team efficiency and guest satisfaction.

A square metre that costs a fortune: how functional layouts increase or reduce labour costs
Cheaper finishes, a more expensive hotel: the hidden long-term cost of apparent material savings
The invisible hole in the budget: how much does a hotel lose without intelligent energy, utilities and building automation management?
Team architecture: how planning the right organisational structure helps avoid overstaffing, maintain flexibility and build resilience to rising labour costs
The hotel in 10 years: what must be considered today so changing guest expectations do not require costly future adaptations?